Ambar

SCOPE Brand Strategy Brand Identity Packaging Social Media Illustration

YEAR 2024

INDUSTRY Jewellery

Our goal in crafting their brand identity was to seamlessly intertwine ancient heritage with contemporary sophistication. We meticulously crafted their brand strategy delving into market analysis, understanding ideal customers, and pinpointing key opportunities. These insights seamlessly shaped their brand identity, ensuring a cohesive and impactful market presence.

Luxury jewellery offering a journey into history with repurposed heirlooms.

Logos

The bold logo, inspired by Egypt's roots, sets the tone, while a secondary logo and pattern pay homage to ancient motifs.

Elevated & Balanced Colour Palette

ambar colour palette
ambar typography palette

Ancient Inspired Typography Palette

Illustrations

Illustrations intertwine rings, snakes and sun dials, enriching the ancient roots of the brand, while soft yet design-forward photography captures the essence of refinement.

ambar story template illustration social media
ambar social media illustration sun

Packaging

ambar packaging mock up

Digital

ambar social media design iphone mock up
ambar social media design iphone mock up
ambar social media design iphone mock up

Web Design

ambar desktop web design
ambar ipad design web design

From the landing page to packaging, every detail reflects Ambar's commitment to luxury and heritage, making this project a delightful exploration of timeless elegance.

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