Sun & Sol
Sun & Sol is a creative marketing agency dedicated to illuminating brands with purpose, innovation and impact.
SCOPE Brand Identity Illustration
YEAR 2025
LOCATION East Coast of Australia, Paris & Los Angeles
INDUSTRY Marketing Agency
Sun & Sol approached Studio Esens to rebrand and create a brand identity that reflected their bold vision and commitment to inclusivity. They wanted a fresh, dynamic visual presence that would resonate with a global audience and embody their core values of purpose-driven marketing, creativity and connection. We began by immersing ourselves in their mission, shaping the identity around the idea of illuminating brands with a purpose. This guiding story drove the design process, resulting in a refined, vibrant brand aesthetic that captures their innovative essence. To support their global impact, we designed creative, visually striking brand illustrations and textures, ensuring the identity aligned with Sun & Sol’s commitment to worldwide influence and creative excellence.
Logos
The Sun & Sol logo draws inspiration from the agency’s core values of inclusivity, purpose-driven creativity and global impact. The primary logo features custom lettering with elements that look both forward and back, symbolising the agency’s ability to innovate while staying grounded in its roots. The secondary logo showcases fluid, elevated and bold flowing lines, representing movement and connection. The symbol, designed from the letters S and U, forms an abstract representation of the Earth, reflecting Sun & Sol's global influence and the rippling effect of their impact.
Colours
Earthy tones with dynamic accents reflect a balanced, gender-neutral palette that embodies a quiet luxury essence.
Typography
The typography palette combines clean, modern fonts with elevated serif accents, balancing readability with a touch of quiet luxury to reflect Sun & Sol's creative and purpose-driven identity.
Illustrations
The use of negative space in Sun & Sol's illustrations highlights the fluidity and movement within the design, allowing the elements to breathe and flow seamlessly. This creates a sense of connection, symbolising the agency’s dynamic approach and its ability to forge meaningful relationships while navigating forward with purpose and clarity.
Sun & Sol’s brand identity is a balance of bold creativity and refined simplicity. Every detail, from the typography to the illustrations, reflects their vision of illuminating brands with meaning and impact. Their identity is grounded in movement and innovation to express meaningful impact and resonate far beyond the surface.