Nacre
Beauty drops made from marine collagen & native botanicals.
SCOPE Brand Identity Illustration Packaging Collateral
YEAR 2024
INDUSTRY Beauty & Wellness
Nacre draws inspiration from the luminescent inner layers of shells, symbolising luxury, inner vitality, and a profound connection to the ocean. Our journey in crafting their brand identity was rooted in the mission to boost immunity through potent marine collagen and native botanicals, elegantly embodied through illustrations of fish and native plants.
Logos
At the heart of Nacre's visual identity lies a primary logo adorned with bold waves, echoing their deep-rooted connection to the sea. Their secondary logo, a fish swimming through the ‘N’ illustrates the marine element of the beauty drops.
Nature Inspired Colour Palette
Elevated & Balanced Typography Palette
Fish & Native Botanicals Illustrations
Packaging
The choice of clear glass bottles for packaging reflects Nacre's commitment to both transparency and opulence, illustrating the brand's essence. The use of the pebbles background further reflects their connection with the ocean while adds a feeling of elevated vintage with the brand being established since the 1970’s. To further showcase this, we added a glass overlay over the bottle.
Digital
Email & Social Media
Each design element, meticulously curated from the nature-inspired colour palette to the harmonious typography, serves as a testament to Nacre's core values. These creations extend beyond mere aesthetics, seamlessly aligning with Nacre's dedication to fostering beauty and wellness from within.