Same Lab
SCOPE Brand Strategy Brand Identity Collateral
YEAR 2024
INDUSTRY Science & Design
Same Lab, a visionary bio design space fostering collaboration & co-design.
Trusting us with crafting their brand identity and strategy, Same Lab’s mission is to bridge the gap between art and science, design and technology, humans and nature.
This project was a thrilling exploration of abstract art and fluidity, bringing Same Lab's vision to vibrant life.
“Working with Sophie was a delight. I had a pretty out there project and she was so excited to really understand the field that I felt confident that I could trust her to translate my thoughts into a coherent visual identity and to bring my vision to life. It was such a thrill to see our project become more refined over time with each iteration and I am so happy with the direction we were able to take it. Can't wait to work together again on the next idea!” - Phillipa Beale, Founder
Logos
The logo palette is a blend of custom shapes and playful typography, embodying creativity and approachability while mirroring their bold vision. The selected illustrations merge shapes with a sci-fi twist, capturing the essence of their innovative spirit.
Vibrant & Daring Colour Palette
Futuristic & Bold Typography Palette
Digital
In imagery, we explored the textures of nature, from the ocean's depths to the intricacies of mycelium and grass. Through subtle gradients and fluid shapes, we seamlessly merged natural roots with cutting-edge technology, reflected across their collateral.
