Nusa

SCOPE Brand Strategy Brand Identity Packaging Collateral

YEAR 2024

Nusa, meaning Island/Archipelago in Indonesian, is more than just a sunscreen company. Crafting its brand identity was an absolute delight, with each element reflecting its core values.

With a market niche for sunscreen suitable for all skin complexities, developing the strategy and identity was a sweet exploration of art and shape, ensuring Nusa radiates as a beacon of inclusivity and sun safety.

Sunscreen that celebrates inclusivity and the carefree spirit of the 70s.

INDUSTRY Beauty & Wellness

Logo

The logo palette, with each letter of 'NUSA' boasting a different skin tone, is a vibrant ode to diversity and acceptance. The symbol itself, depicting an island with the sun rising, serves as a gentle reminder to prioritise sun protection.

nusa logo typography shape island sun

Further Logo Exploration

nusa logo exploration sun island
nusa logo exploration sun island
nusa colour palette

Playful & Earthy Colour Palette

Digital

In imagery, inclusivity shines through, capturing the laidback lifestyle of customers, whether they're catching waves or soaking up the sun.

nusa logo social media template digital
nusa social media template
nusa digital mock up
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