Nusa
SCOPE Brand Strategy Brand Identity Packaging Collateral
YEAR 2024
Nusa, meaning Island/Archipelago in Indonesian, is more than just a sunscreen company. Crafting its brand identity was an absolute delight, with each element reflecting its core values.
With a market niche for sunscreen suitable for all skin complexities, developing the strategy and identity was a sweet exploration of art and shape, ensuring Nusa radiates as a beacon of inclusivity and sun safety.
Sunscreen that celebrates inclusivity and the carefree spirit of the 70s.
INDUSTRY Beauty & Wellness
Logo
The logo palette, with each letter of 'NUSA' boasting a different skin tone, is a vibrant ode to diversity and acceptance. The symbol itself, depicting an island with the sun rising, serves as a gentle reminder to prioritise sun protection.
Digital
In imagery, inclusivity shines through, capturing the laidback lifestyle of customers, whether they're catching waves or soaking up the sun.
