Barebum
SCOPE Brand Strategy Brand Identity Social Media Web Design Illustration
YEAR 2024
INDUSTRY Sustainable Fashion
CREDITS Paris Wilden (Photography)
Barebum, sustainable surf goods made in Australia.
Barebum began as a simple idea when we were approached with crafting their brand strategy, identity and web design. It was an absolute joy to breathe life into their vision of transforming old towels into up-cycled shorts, all made in Australia. Just like their mission, every step of the process was infused with creativity and purpose. Since the launch, we've continued to evolve the brand, from collateral materials to creative direction for shoots.
“From my first meeting with Sophie she was fabulous, professional, and delivered a website and a brand better than I imagined. Sophie is kind, caring, helpful, hard working, delivers on time and goes above and beyond to bring your business dream to reality. It’s been an absolute pleasure to work with Sophie and I will continue to work with her as my business grows and evolves.” - Karen Cox, Founder
Logos
The logo, depicting a sun over the waves, beautifully captures the essence of Australia's surfing culture. The name Barebum embodies transparency, playfulness, and sustainability.
Coastal Inspired Colour Palette
Balanced & Clean Typography Palette
Illustrations
Illustrations of surfing were created to resonate their love for the ocean. When crafting their website, maintaining a clean yet friendly appearance was key to attracting Barebum's target market.
Digital
Instagram Posts
