All Of Her
All of Her Podcast empowers women to embrace their boldest, most authentic selves.
SCOPE Brand Identity Illustration Social Media
YEAR 2024
INDUSTRY Health & Wellness
We were approached by Krystle to rebrand All of Her Podcast & Nourish Our Minds, her wellness coaching space. Our goal was to design a brand that not only speaks to the complexities of womanhood but also resonates deeply with wellness-driven audiences. By integrating bold imagery and empowering messaging, we helped elevate All of Her and Nourish Our Mind online presence, connecting with her listeners on a deeper, more meaningful level.
“Sophie is incredible at being able to bring my mumbo-jumbo visionary mind into a beautifully curated piece of artwork! I have lots of ideas and my brand was very unique in what I wanted to project to the world and she absolutely nailed it!! Sophie is so patient, so creative, so talented, so dedicated to your mission and she will not stop until both of you are happy. I am so in love with my brand, I feel so connected to it and I cannot wait to show the world. Invest in your brand with Sophie and you will not regret working with her!”
- Krystle, founder of Nourish Our Minds & All Of Her
Logos
At the core of All of Her’s visual identity is a striking logo featuring bold, unique lettering that captures the essence of empowerment and authenticity. We designed the letters to connect seamlessly, symbolising the strong bonds between women and the shared experiences of modern womanhood. This interconnectedness reflects the podcast's mission to inspire listeners to embrace their boldest selves. The logo's dynamic design not only stands out but embodies a sense of community and support, perfectly aligning with the podcast's values of self-expression and unapologetic individuality.
Bold & Playful Colour Palette
Illustrations
The illustrations capture the essence of empowerment and boldness. Featuring a powerful woman riding a tiger, this striking imagery symbolises strength and confidence in embracing one’s true self. She holds a lightning bolt, representing the vibrant energy of unapologetic self-expression. This dynamic visual embodies the adventurous spirit of the podcast and reinforces the idea that women can navigate life's complexities with grace and courage, celebrating their unique journeys.
Social Media Templates
We transformed the branding into engaging social media templates that radiate personality and excitement. These templates serve to introduce episodes, showcase show notes, and create buzz, ensuring a consistent and captivating presence across all platforms. By seamlessly integrating the brand’s colours, logo, and typography, we established a cohesive and dynamic art direction that enhances connection with its audience.
Every design element, from the vibrant illustrations to the bold logo, authentically embodies the core values of All of Her Podcast. These creative expressions transcend mere aesthetics, aligning seamlessly with the brand’s mission to empower women and celebrate unapologetic self-expression. Together, they cultivate an inclusive space where listeners can connect, share, and embrace their unique journeys with confidence and authenticity.