Yinbodied
Yin & Hatha Yoga studio embodying self care, rest and softness.
SCOPE Brand Identity Illustration Collateral
YEAR 2024
INDUSTRY Health & Wellness
Yinbodied is on a mission to share Yin and Traditional Hatha Yoga as a pathway to inner radiance, harmony, and healing. Our approach to creating their brand identity embraced this vision with soft illustrations and romantic imagery, perfectly reflecting the serene and restorative essence of their practice.
“Sophie is a dream to work with. Not only did she honour my vision, she turned my brand into a work of art. She made the whole process seamless and took time to understand my mission and goals. I will continue to work with Sophie as my business evolves. If you are looking anywhere to invest in your branding, you can look no further than Studio Esens. Sophie has the power, skills, and magic to magnificently breathe life into your idea to make it feel compelling, alluring, and alive. I am so grateful to have found her services.”
- Jodie, Founder of Yinbodied
Logos
At the heart of Yinbodied’s visual identity lies a primary logo with custom bold lettering. We wanted it to mirror the soft, warm and fuzzy feeling that Yin creates after class. We incorporated crescent moons into the type to further highlight the ‘yin’ aspect of the brand. Their secondary logo is grounded in simplicity with the letters ‘Y’ and ‘B’ surrounded by a full moon and a crescent moon. The symbol consists of two snakes rising each sides of the moon which perfectly incorporates the yin and hatha yoga elements of the brand.
Earthy & Soft Colour Palette
Romantic & Balanced Typography Palette
Illustrations
Our illustrations showcased the moon, snakes and women facing one another. We wanted the illustrations to be soft and feminine with curves. To further highlight the softness of yin, we roughened the edges of the illustrations to make them appear less digitally made and more human. This effect also further illustrates the soft feeling post yin.
Brand Pattern
Each design element, meticulously curated from the earthy-inspired colour palette to the elevated typography, serves as a testament to Yinbodied’s core values. These creations extend beyond mere aesthetics, seamlessly aligning with the brand’s dedication to embodying self love, radiance and harmony.